{"id":2067,"date":"2026-01-01T23:35:22","date_gmt":"2026-01-02T07:35:22","guid":{"rendered":"https:\/\/qyonz.com\/81-of-gen-z-consumers-care-about-ingredients-are-you-ready\/"},"modified":"2026-01-05T02:07:42","modified_gmt":"2026-01-05T10:07:42","slug":"81-%e7%9a%84-z-%e4%b8%96%e4%bb%a3%e6%b6%88%e8%b2%bb%e8%80%85%e9%97%9c%e5%bf%83%e6%88%90%e5%88%86%ef%bc%8c%e6%82%a8%e6%ba%96%e5%82%99%e5%a5%bd%e4%ba%86%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/qyonz.com\/zh\/81-of-gen-z-consumers-care-about-ingredients-are-you-ready\/","title":{"rendered":"81% \u7684 Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u95dc\u5fc3\u6210\u5206 - \u60a8\u6e96\u5099\u597d\u4e86\u55ce\uff1f"},"content":{"rendered":"<h2><strong>81% \u7684 Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u95dc\u5fc3\u6210\u5206 - \u60a8\u6e96\u5099\u597d\u4e86\u55ce\uff1f<\/strong><\/h2>\n<p>\u5728 2025 \u5e74\uff0c\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u50f9\u503c\u89c0\u4e0d\u53ea\u662f\u6709\u5e6b\u52a9\uff0c\u66f4\u662f <strong>\u54c1\u724c\u7af6\u722d\u7684\u95dc\u9375<\/strong> \u5728\u7f8e\u5bb9\u3001\u500b\u4eba\u8b77\u7406\u3001\u98df\u54c1\u548c CPG \u5e02\u5834\u3002\u8d8a\u4f86\u8d8a\u591a\u7684\u7522\u696d\u7814\u7a76\u986f\u793a <strong>\u6210\u5206\u900f\u660e\u5316\u548c\u9053\u5fb7\u63a1\u8cfc\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u65e0\u7684\u9078\u64c7<\/strong>, \u5c24\u5176\u662f Z \u4e16\u4ee3\u7684\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u6b63\u5728\u91cd\u65b0\u5b9a\u7fa9\u6709\u610f\u7fa9\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002.<\/p>\n<h3><strong>\u70ba\u4ec0\u9ebc Z \u4e16\u4ee3\u6bd4\u4e4b\u524d\u7684\u4e16\u4ee3\u66f4\u95dc\u5fc3\u98df\u6750\uff1f<\/strong><\/h3>\n<p>Z \u4e16\u4ee3\uff08\u901a\u5e38\u6307 1990 \u5e74\u4ee3\u4e2d\u671f\u81f3 2010 \u5e74\u4ee3\u65e9\u671f\u51fa\u751f\u7684\u4eba\uff09\u6b63\u5728\u6210\u70ba\u5168\u7403\u5e02\u5834\u4e2d\u6700\u5177\u5f71\u97ff\u529b\u7684\u6d88\u8cbb\u8005\u7fa4\u9ad4\u4e4b\u4e00\u3002\u4ed6\u5011\u8207\u773e\u4e0d\u540c\u4e4b\u8655\u4f55\u5728\uff1f\u4ed6\u5011\u4e0d\u53ea\u662f\u5728\u5c0b\u627e\u597d\u7684\u7522\u54c1 - \u4ed6\u5011\u5728\u5c0b\u627e <strong>\u7b26\u5408\u5176\u50f9\u503c\u89c0\u53ca\u5c0d\u8aa0\u5be6\u8207\u6e05\u6670\u5ea6\u671f\u671b\u7684\u7522\u54c1<\/strong>.<\/p>\n<p>\u6839\u64da\u6700\u8fd1\u7684\u8cc7\u6599\uff1a<\/p>\n<ul>\n<li><strong>81% \u7684 Z \u4e16\u4ee3\u8cfc\u7269\u8005\u8868\u793a\uff0c\u6210\u5206\u900f\u660e\u5ea6\u6703\u5f71\u97ff\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u5b9a<\/strong>, \u7279\u5225\u662f\u5728\u7f8e\u5bb9\u548c\u500b\u4eba\u8b77\u7406\u7522\u54c1\u65b9\u9762\u3002. <a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u7522\u696d\u7f8e\u5bb9<\/a><\/li>\n<li><a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">+1<\/a><\/li>\n<li>\u9019\u5305\u62ec\u5f37\u70c8\u504f\u597d <strong>\u4e7e\u6de8\u7684\u6210\u5206\u6e05\u55ae\u3001\u7c21\u55ae\u7684\u914d\u65b9\u548c\u6e05\u695a\u7684\u4f86\u6e90\u8cc7\u8a0a<\/strong> - \u901a\u5e38\u7a31\u70ba\u300c\u6e05\u6f54\u7f8e\u5bb9\u300d\u6216\u300c\u6e05\u6f54\u6a19\u7c64\u300d\u7522\u54c1\u3002. <a href=\"https:\/\/www.francescatabor.com\/articles\/2025\/10\/17\/structuring-beauty-how-ingredient-transparency-powers-ai-brand-visibility?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">FRANKI T<\/a><\/li>\n<li>\u5176\u4ed6\u7814\u7a76\u767c\u73fe\uff0c\u9019\u4e00\u4ee3\u4eba\u6703\u4e3b\u52d5\u907f\u514d\u4f7f\u7528\u67d0\u4e9b\u6210\u5206\uff0c\u4f8b\u5982\u786b\u9178\u9e7d\u3001\u4eba\u5de5\u9999\u6599\u548c\u82ef\u7532\u9178\u916f\uff0c\u4ed6\u5011\u6703\u5c0b\u627e\u66f4\u5b89\u5168\u3001\u66f4\u7b26\u5408\u5065\u5eb7\u8da8\u52e2\u7684\u66ff\u4ee3\u54c1\u3002. <a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2025\/10\/24\/spins-gen-z-and-millennials-redefine-food-and-wellness\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">FoodNavigator-USA.com<\/a><\/li>\n<\/ul>\n<p>\u9019\u7a2e\u884c\u70ba\u4e0d\u53ea\u9650\u65bc\u7f8e\u5bb9\u7522\u54c1------\u3002 <strong>\u98df\u54c1\u3001\u5065\u5eb7\u548c\u751f\u6d3b\u65b9\u5f0f\u9805\u76ee<\/strong> \u4e5f\u662f\u900f\u904e\u540c\u6a23\u7684\u6210\u4efd\u5be9\u67e5\u548c\u9053\u5fb7\u900f\u660e\u5ea6\u4f86\u5224\u65b7\u3002. <a href=\"https:\/\/www.ingredion.com\/na\/en-us\/be-whats-next\/consumer-preference-clean-labels-healthier-choices?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ingredion<\/a><\/p>\n<h3><strong>Z \u4e16\u4ee3\u8207\u4e7e\u6de8\u7f8e\u5bb9\uff1a\u54c1\u724c\u9700\u8981\u77e5\u9053\u4ec0\u9ebc<\/strong><\/h3>\n<p>\u5728\u7f8e\u5bb9\u548c\u8b77\u819a\u9818\u57df\uff0c\u5c0d\u65bc\u6210\u5206\u900f\u660e\u5ea6\u7684\u9700\u6c42\u5df2\u7d93\u5f15\u767c\u4e86 <em>\u6de8\u7f8e<\/em> \u7522\u54c1\uff1a<\/p>\n<ul>\n<li>Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u88ab\u63cf\u8ff0\u70ba\u201c<strong>\u5c0f\u77e5\u8b58\u5bb6<\/strong>\u201d\u4ed6\u5011\u6703\u95b1\u8b80\u6210\u5206\u6e05\u55ae\u3001\u7814\u7a76\u6d3b\u6027\u6210\u5206\uff0c\u4e26\u62d2\u7d55\u542b\u7cca\u4e0d\u6e05\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u8f49\u800c\u63a1\u7528\u5177\u9ad4\u3001\u6709\u79d1\u5b78\u4f9d\u64da\u7684\u914d\u65b9\u3002. <a href=\"https:\/\/mayk-factory.com\/blog\/creating-a-beauty-brand-that-targets-gen-z?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u9081\u514b\u5de5\u5ee0<\/a><\/li>\n<li>\u9019\u500b\u65cf\u7fa4\u7684\u4eba\u6108\u4f86\u6108\u504f\u597d\u7b26\u5408\u4ee5\u4e0b\u689d\u4ef6\u7684\u7522\u54c1 <strong>\u4e0d\u542b\u9999\u6599\u3001\u9632\u8150\u5291\uff0c\u4e14\u4f86\u6e90\u7b26\u5408\u9053\u5fb7\u898f\u7bc4<\/strong>, \uff0c\u5f37\u8abf\u8f49\u5411\u4ee5\u5b89\u5168\u6027\u548c\u6c38\u7e8c\u6027\u70ba\u512a\u5148\u7684\u7522\u54c1\u3002. <a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u7522\u696d\u7f8e\u5bb9<\/a><\/li>\n<\/ul>\n<p>\u9019\u4e9b\u504f\u597d\u6703\u5f71\u97ff <em>\u5982\u4f55<\/em> \u54c1\u724c\u5728\u73fe\u5834\u3001\u5305\u88dd\u548c\u793e\u7fa4\u5e73\u53f0\u4e0a\u7684\u6e9d\u901a - \u900f\u660e\u5ea6\u662f\u54c1\u724c\u7684\u6838\u5fc3\u627f\u8afe\u3002.<\/p>\n<h3><strong>\u6210\u5206\u900f\u660e\u5316\u5982\u4f55\u63a8\u52d5\u63a1\u8cfc\u6c7a\u7b56<\/strong><\/h3>\n<p>\u6210\u5206\u900f\u660e\u5316\u4e0d\u53ea\u662f\u300c\u6e05\u6f54\u6a19\u7c64\u300d\u7684\u554f\u984c - \u5b83\u4ee3\u8868\u8457 <strong>\u4fe1\u4efb<\/strong> \u6839\u64da\u7814\u7a76\uff1a<\/p>\n<ul>\n<li><strong>81% \u7684 Z \u4e16\u4ee3\u8868\u793a\u54c1\u724c\u61c9\u516c\u958b\u5546\u696d\u5be6\u52d9\u8207\u6838\u5fc3\u50f9\u503c<\/strong>, \u9019\u610f\u5473\u8457\u4eba\u5011\u5c0d\u6e05\u6670\u7684\u7522\u54c1\u8cc7\u8a0a\u6709\u66f4\u9ad8\u7684\u671f\u671b\u3002. <a href=\"https:\/\/innresearch.com\/brand-transparency-gen-z-u-s-market-insights\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u68e7\u7814\u7a76<\/a><\/li>\n<li>\u5728\u98df\u54c1\u3001\u7f8e\u5bb9\u548c\u4fdd\u5065\u7522\u54c1\u985e\u5225\u4e2d\uff0c\u6d88\u8cbb\u8005\u9010\u6f38\u907f\u514d\u4f7f\u7528\u542b\u6709\u4eba\u5de5\u6dfb\u52a0\u7269\u7684\u7522\u54c1\uff0c\u4e26\u5c0b\u6c42\u66f4\u7c21\u55ae\u3001\u53ef\u8ffd\u6eaf\u3001\u63a1\u7528\u8ca0\u8cac\u4efb\u539f\u6599\u7684\u7522\u54c1\u3002. <a href=\"https:\/\/www.foodbusinessnews.net\/articles\/26985-study-gen-z-wants-more-transparency-in-food-sustainability-quality?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u98df\u54c1\u5546\u696d\u65b0\u805e<\/a><\/li>\n<li><a href=\"https:\/\/www.foodbusinessnews.net\/articles\/26985-study-gen-z-wants-more-transparency-in-food-sustainability-quality?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">+1<\/a><\/li>\n<\/ul>\n<p>\u9019\u4e00\u8f49\u8b8a\u610f\u5473\u8457\u54c1\u724c\u5fc5\u9808\u8d85\u8d8a\u300c\u5929\u7136\u300d\u6216\u300c\u6709\u6a5f\u300d\u7b49\u8868\u9762\u8072\u7a31\u3002 <strong>\u8b49\u64da\u548c\u6e05\u6670\u5ea6\u5f88\u91cd\u8981<\/strong>.<\/p>\n<h3><strong>\u672c\u4e3b\u984c\u91cd\u8981\u7684 SEO \u95dc\u9375\u5b57<\/strong><\/h3>\n<p>\u70ba\u4e86\u78ba\u4fdd\u9019\u7bc7\u6587\u7ae0\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6709\u826f\u597d\u7684\u6392\u540d\uff0c\u4e26\u80fd\u5920\u63a5\u89f8\u5230\u7f8e\u5bb9\u54c1\u724c\u3001CPG \u71df\u92b7\u4eba\u54e1\u548c\u6709\u610f\u8b58\u7684\u6d88\u8cbb\u8005\u7b49\u6b63\u78ba\u7684\u53d7\u773e\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u6574\u5408\u4e26\u512a\u5316\u4e0b\u5217\u8a5e\u5f59\uff1a<\/p>\n<ul>\n<li><strong>Z \u4e16\u4ee3\u6d88\u8cbb\u8005\u884c\u70ba<\/strong><\/li>\n<li><strong>\u6210\u5206\u900f\u660e\u5ea6<\/strong><\/li>\n<li><strong>\u6e05\u6f54\u7f8e\u5bb9\u8da8\u52e2<\/strong><\/li>\n<li><strong>\u6e05\u6f54\u6a19\u7c64\u7522\u54c1<\/strong><\/li>\n<li><strong>\u53ef\u6301\u7e8c\u7522\u54c1\u6210\u5206<\/strong><\/li>\n<li><strong>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56<\/strong><\/li>\n<li><strong>\u9053\u5fb7\u8207\u900f\u660e\u7684\u54c1\u724c<\/strong><\/li>\n<li><strong>\u6210\u5206\u5b89\u5168\u554f\u984c<\/strong><\/li>\n<li><strong>\u6f54\u6de8\u7121\u6bd2\u914d\u65b9<\/strong><\/li>\n<\/ul>\n<p>\u9019\u4e9b\u95dc\u9375\u5b57\u7b26\u5408\u696d\u754c\u5831\u544a\u548c\u641c\u5c0b\u610f\u5411\u8cc7\u6599\u986f\u793a Z \u4e16\u4ee3\u7a4d\u6975\u5728\u7dda\u4e0a\u641c\u5c0b\u7684\u5167\u5bb9\u3002.<\/p>\n<h3><strong>\u54c1\u724c\u7684\u884c\u92b7\u5fc3\u5f97<\/strong><\/h3>\n<p>\u5982\u679c\u60a8\u7684\u4f01\u696d\u8a8d\u771f\u8003\u616e <em>\u6355\u6349 Z \u4e16\u4ee3\u7684\u5fe0\u8aa0\u5ea6<\/em>, \u4ee5\u4e0b\u662f\u6700\u8fd1\u7684\u7814\u7a76\u7d50\u679c\uff1a<\/p>\n<ol>\n<li><strong>\u5c07\u6210\u5206\u7684\u900f\u660e\u5ea6\u653e\u5728\u6700\u524d\u9762\u548c\u6700\u4e2d\u5fc3\u3002.<\/strong><\/li>\n<li>\u7121\u8ad6\u662f\u5728\u7522\u54c1\u9801\u9762\u3001\u6a19\u7c64\u6216\u90e8\u843d\u683c\u4e0a - \u6e05\u695a\u5217\u51fa\u4e26\u89e3\u91cb\u6210\u5206\u9078\u64c7\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002.<\/li>\n<li><strong>\u6559\u80b2\uff0c\u800c\u4e0d\u53ea\u662f\u92b7\u552e\u3002.<\/strong><\/li>\n<li>Z \u4e16\u4ee3\u60f3\u8981\u77ad\u89e3\u80cc\u666f\uff1a\u70ba\u4ec0\u9ebc\u67d0\u7a2e\u52dd\u80bd\u80fd\u652f\u6301\u76ae\u819a\u5065\u5eb7\u3001\u70ba\u4ec0\u9ebc\u9078\u64c7\u67d0\u7a2e\u690d\u7269\u8403\u53d6\u7269\u3001\u63a1\u8cfc\u5c0d\u53ef\u6301\u7e8c\u767c\u5c55\u6709\u4ec0\u9ebc\u5f71\u97ff\u3002.<\/li>\n<li><strong>\u4f7f\u7528\u8aa0\u5be6\u7684\u6545\u4e8b\u3002.<\/strong><\/li>\n<li>\u4ee5\u900f\u660e\u7684\u65b9\u5f0f\u6e9d\u901a\u9053\u5fb7\u63a1\u8cfc\u3001\u6c38\u7e8c\u627f\u8afe\u548c\u88fd\u9020\u5be6\u52d9\u3002.<\/li>\n<li><strong>\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\u3002.<\/strong><\/li>\n<li>\u793e\u4ea4\u5e73\u53f0 - \u7279\u5225\u662f TikTok \u548c Instagram - \u5728\u767c\u73fe\u548c\u6559\u80b2\u65b9\u9762\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff0c\u56e0\u6b64\u6210\u70ba\u4ee5\u98df\u6750\u70ba\u91cd\u9ede\u7684\u5167\u5bb9\u7684\u91cd\u8981\u7ba1\u9053\u3002. <a href=\"https:\/\/www.prweb.com\/releases\/beautys-next-big-challenge-to-win-over-gen-zrevieves-report-shows-how-302399445.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">PRWeb<\/a><\/li>\n<\/ol>\n<h3><strong>\u6700\u5f8c\u7684\u601d\u8003\uff1a\u900f\u660e\u4e0d\u662f\u8da8\u52e2\uff0c\u800c\u662f\u671f\u671b<\/strong><\/h3>\n<p>\u73fe\u4eca\u7684\u6d88\u8cbb\u8005\u4e0d\u53ea\u9700\u8981\u6548\u80fd\uff0c\u66f4\u9700\u8981 <strong>\u771f\u76f8\u8207\u900f\u660e\u5ea6<\/strong>. .\u5c0d\u65bc\u5728\u7121\u9650\u8cc7\u8a0a\u74b0\u5883\u4e0b\u6210\u9577\u7684\u4e00\u4ee3\u4eba\u4f86\u8aaa\uff0c\u542b\u7cca\u4e0d\u6e05\u7684\u8a0a\u606f\u6703\u8b93\u4ed6\u5011\u5931\u53bb\u4fe1\u5fc3\u3002\u5c0d\u65bc\u5728\u8cc7\u8a0a\u7121\u9650\u5236\u7684\u74b0\u5883\u4e2d\u9577\u5927\u7684\u4e00\u4ee3\u4eba\u4f86\u8aaa\uff0c\u542b\u7cca\u4e0d\u6e05\u662f\u4ed6\u5011\u7684\u969c\u7919\u3002 <em>\u6709\u610f\u7fa9\u7684\u900f\u660e\u5ea6<\/em> \u4e0d\u53ea\u662f\u92b7\u552e\u7522\u54c1\uff0c\u800c\u662f\u5efa\u7acb\u5ba2\u6236\u7d42\u751f\u7684\u4fe1\u4efb\u548c\u5fe0\u8aa0\u5ea6\u3002.<\/p>\n<p>\u6e96\u5099\u597d\u4e86\u55ce\uff1f<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover why 81% of Gen Z consumers care deeply about ingredient transparency and how clean beauty brands can adapt to the demand for ethical, sustainable, and honest formulations in 2026.<\/p>","protected":false},"author":5,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"81% of Gen Z Consumers Care About Ingredients | Clean Beauty","rank_math_description":"Discover why 81% of Gen Z consumers care deeply about ingredient transparency and how clean beauty brands can adapt to the demand for ethical, sustainable, and ","rank_math_focus_keyword":"Gen Z ingredient transparency","footnotes":""},"categories":[],"tags":[],"class_list":["post-2067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/posts\/2067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/comments?post=2067"}],"version-history":[{"count":2,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/posts\/2067\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/posts\/2067\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/media?parent=2067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/categories?post=2067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qyonz.com\/zh\/wp-json\/wp\/v2\/tags?post=2067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}