{"id":2067,"date":"2026-01-01T23:35:22","date_gmt":"2026-01-02T07:35:22","guid":{"rendered":"https:\/\/qyonz.com\/81-of-gen-z-consumers-care-about-ingredients-are-you-ready\/"},"modified":"2026-01-05T02:07:42","modified_gmt":"2026-01-05T10:07:42","slug":"81-%e7%9a%84-z-%e4%b8%96%e4%bb%a3%e6%b6%88%e8%b4%b9%e8%80%85%e5%85%b3%e6%b3%a8%e6%88%90%e5%88%86-%e4%bd%a0%e5%87%86%e5%a4%87%e5%a5%bd%e4%ba%86%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/qyonz.com\/zh_cn\/81-of-gen-z-consumers-care-about-ingredients-are-you-ready\/","title":{"rendered":"81% \u7684 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u5173\u5fc3\u6210\u5206--\u60a8\u51c6\u5907\u597d\u4e86\u5417\uff1f"},"content":{"rendered":"<h2><strong>81% \u7684 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u5173\u5fc3\u6210\u5206--\u60a8\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/strong><\/h2>\n<p>2025 \u5e74\uff0c\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u4ef7\u503c\u89c2\u4e0d\u4ec5\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u800c\u4e14\u4f1a <strong>\u54c1\u724c\u7ade\u4e89\u7684\u5173\u952e<\/strong> \u7f8e\u5bb9\u3001\u4e2a\u4eba\u62a4\u7406\u3001\u98df\u54c1\u548c\u6d88\u8d39\u7c7b\u7535\u5b50\u4ea7\u54c1\u5e02\u573a\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u884c\u4e1a\u7814\u7a76\u8868\u660e <strong>\u6210\u5206\u900f\u660e\u5ea6\u548c\u9053\u5fb7\u91c7\u8d2d\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u65e0\u7684\u4e1c\u897f<\/strong>, \u5c24\u5176\u662f Z \u4e16\u4ee3\u6d88\u8d39\u8005\uff0c\u4ed6\u4eec\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u6709\u610f\u4e49\u7684\u8d2d\u4e70\u51b3\u7b56\u3002.<\/p>\n<h3><strong>\u4e3a\u4ec0\u4e48 Z \u4e16\u4ee3\u6bd4\u4ee5\u5f80\u4efb\u4f55\u4e00\u4ee3\u4eba\u90fd\u66f4\u5173\u5fc3\u98df\u6750\uff1f<\/strong><\/h3>\n<p>Z \u4e16\u4ee3\uff08\u901a\u5e38\u6307 20 \u4e16\u7eaa 90 \u5e74\u4ee3\u4e2d\u671f\u81f3 2010 \u5e74\u4ee3\u521d\u51fa\u751f\u7684\u4eba\uff09\u6b63\u5728\u6210\u4e3a\u5168\u7403\u5e02\u573a\u4e0a\u6700\u5177\u5f71\u54cd\u529b\u7684\u6d88\u8d39\u7fa4\u4f53\u4e4b\u4e00\u3002\u4ed6\u4eec\u6709\u4f55\u4e0e\u4f17\u4e0d\u540c\u4e4b\u5904\uff1f\u4ed6\u4eec\u4e0d\u4ec5\u5728\u5bfb\u627e\u597d\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u8fd8\u5728\u5bfb\u627e <strong>\u4e0e\u4ed6\u4eec\u7684\u4ef7\u503c\u89c2\u548c\u671f\u671b\u76f8\u5339\u914d\u7684\u4ea7\u54c1\uff0c\u4ee5\u4fdd\u8bc1\u8bda\u5b9e\u548c\u6e05\u6670<\/strong>.<\/p>\n<p>\u6839\u636e\u6700\u8fd1\u7684\u6570\u636e<\/p>\n<ul>\n<li><strong>81% \u7684 Z \u4e16\u4ee3\u8d2d\u7269\u8005\u8868\u793a\uff0c\u6210\u5206\u900f\u660e\u5ea6\u4f1a\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56<\/strong>, \u7279\u522b\u662f\u5728\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u54c1\u7c7b\u3002. <a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">TheIndustry.beauty<\/a><\/li>\n<li><a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">+1<\/a><\/li>\n<li>\u8fd9\u5305\u62ec\u5bf9\u4ee5\u4e0b\u65b9\u9762\u7684\u5f3a\u70c8\u504f\u597d <strong>\u5e72\u51c0\u7684\u6210\u5206\u8868\u3001\u7b80\u5355\u7684\u914d\u65b9\u548c\u660e\u786e\u7684\u6765\u6e90\u4fe1\u606f<\/strong> - \u901a\u5e38\u88ab\u79f0\u4e3a \u201c\u6e05\u6d01\u7f8e\u5bb9 \u201d\u6216 \u201c\u6e05\u6d01\u6807\u7b7e \u201d\u4ea7\u54c1\u3002. <a href=\"https:\/\/www.francescatabor.com\/articles\/2025\/10\/17\/structuring-beauty-how-ingredient-transparency-powers-ai-brand-visibility?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">FRANKI T<\/a><\/li>\n<li>\u5176\u4ed6\u7814\u7a76\u8fd8\u53d1\u73b0\uff0c\u8fd9\u4e00\u4ee3\u4eba\u4e3b\u52a8\u907f\u514d\u4f7f\u7528\u786b\u9178\u76d0\u3001\u4eba\u5de5\u9999\u6599\u548c\u82ef\u7532\u9178\u916f\u7b49\u6210\u5206\uff0c\u5bfb\u6c42\u66f4\u5b89\u5168\u3001\u66f4\u7b26\u5408\u5065\u5eb7\u548c\u4fdd\u5065\u8d8b\u52bf\u7684\u66ff\u4ee3\u54c1\u3002. <a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2025\/10\/24\/spins-gen-z-and-millennials-redefine-food-and-wellness\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">FoodNavigator-USA.com<\/a><\/li>\n<\/ul>\n<p>\u8fd9\u79cd\u884c\u4e3a\u4e0d\u4ec5\u9650\u4e8e\u7f8e\u5bb9\u4ea7\u54c1\u3002 <strong>\u98df\u54c1\u3001\u5065\u5eb7\u548c\u751f\u6d3b\u65b9\u5f0f\u9879\u76ee<\/strong> \u5728\u6210\u5206\u5ba1\u67e5\u548c\u9053\u5fb7\u900f\u660e\u5ea6\u65b9\u9762\u4e5f\u662f\u5982\u6b64\u3002. <a href=\"https:\/\/www.ingredion.com\/na\/en-us\/be-whats-next\/consumer-preference-clean-labels-healthier-choices?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ingredion<\/a><\/p>\n<h3><strong>Z \u4e16\u4ee3\u4e0e\u6e05\u6d01\u7f8e\u5bb9\uff1a\u54c1\u724c\u9700\u8981\u4e86\u89e3\u4ec0\u4e48<\/strong><\/h3>\n<p>\u5728\u7f8e\u5bb9\u548c\u62a4\u80a4\u9886\u57df\uff0c\u5bf9\u6210\u5206\u900f\u660e\u5ea6\u7684\u8981\u6c42\u5bfc\u81f4\u4e86\u4ee5\u4e0b\u8d8b\u52bf\u7684\u6fc0\u589e <em>\u6d01\u51c0\u7f8e<\/em> \u4ea7\u54c1<\/p>\n<ul>\n<li>Z \u4e16\u4ee3\u6d88\u8d39\u8005\u88ab\u63cf\u8ff0\u4e3a\u201c<strong>\u77e5\u8bc6\u5206\u5b50<\/strong>\u201d--\u4ed6\u4eec\u9605\u8bfb\u6210\u5206\u8868\uff0c\u7814\u7a76\u6d3b\u6027\u6210\u5206\uff0c\u62d2\u7edd\u542b\u7cca\u4e0d\u6e05\u7684\u8425\u9500\uff0c\u8f6c\u800c\u9009\u62e9\u5177\u4f53\u7684\u3001\u6709\u79d1\u5b66\u4f9d\u636e\u7684\u914d\u65b9\u3002. <a href=\"https:\/\/mayk-factory.com\/blog\/creating-a-beauty-brand-that-targets-gen-z?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u6885\u514b\u5de5\u5382<\/a><\/li>\n<li>\u8fd9\u90e8\u5206\u4eba\u7fa4\u8d8a\u6765\u8d8a\u559c\u6b22\u4ee5\u4e0b\u4ea7\u54c1 <strong>\u65e0\u9999\u6599\u3001\u65e0\u82ef\u7532\u9178\u916f\uff0c\u6765\u6e90\u7b26\u5408\u9053\u5fb7\u89c4\u8303<\/strong>, \u8fd9\u51f8\u663e\u4e86\u4ea7\u54c1\u5411\u5b89\u5168\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u4f18\u5148\u7684\u65b9\u5411\u8f6c\u53d8\u3002. <a href=\"https:\/\/theindustry.beauty\/new-data-reveals-key-factors-driving-gen-z-purchasing-decisions\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">TheIndustry.beauty<\/a><\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u504f\u597d\u5f71\u54cd <em>\u5982\u4f55<\/em> \u54c1\u724c\u5728\u73b0\u573a\u3001\u5305\u88c5\u548c\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u4f20\u64ad--\u900f\u660e\u5ea6\u662f\u54c1\u724c\u7684\u6838\u5fc3\u627f\u8bfa\u3002.<\/p>\n<h3><strong>\u6210\u5206\u900f\u660e\u5ea6\u5982\u4f55\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56<\/strong><\/h3>\n<p>\u6210\u5206\u900f\u660e\u5ea6\u4e0d\u4ec5\u4ec5\u662f \u201c\u6e05\u6d01\u6807\u7b7e\u201d\uff0c\u5b83\u8fd8\u4ee3\u8868\u7740 <strong>\u4fe1\u4efb<\/strong> \u7814\u7a76\u663e\u793a<\/p>\n<ul>\n<li><strong>81% \u7684 Z \u4e16\u4ee3\u8ba4\u4e3a\u54c1\u724c\u5e94\u516c\u5f00\u5176\u5546\u4e1a\u884c\u4e3a\u548c\u6838\u5fc3\u4ef7\u503c<\/strong>, \u56e0\u6b64\uff0c\u4eba\u4eec\u5bf9\u6e05\u6670\u7684\u4ea7\u54c1\u4fe1\u606f\u6709\u4e86\u66f4\u9ad8\u7684\u671f\u671b\u3002. <a href=\"https:\/\/innresearch.com\/brand-transparency-gen-z-u-s-market-insights\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6808\u7814\u7a76<\/a><\/li>\n<li>\u5728\u98df\u54c1\u3001\u7f8e\u5bb9\u548c\u4fdd\u5065\u7c7b\u522b\u4e2d\uff0c\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u591a\u5730\u907f\u514d\u4f7f\u7528\u542b\u6709\u4eba\u5de5\u6dfb\u52a0\u5242\u7684\u4ea7\u54c1\uff0c\u800c\u662f\u5bfb\u6c42\u66f4\u7b80\u5355\u3001\u53ef\u8ffd\u6eaf\u3001\u6765\u6e90\u8d1f\u8d23\u7684\u914d\u6599\u3002. <a href=\"https:\/\/www.foodbusinessnews.net\/articles\/26985-study-gen-z-wants-more-transparency-in-food-sustainability-quality?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u98df\u54c1\u5546\u4e1a\u65b0\u95fb<\/a><\/li>\n<li><a href=\"https:\/\/www.foodbusinessnews.net\/articles\/26985-study-gen-z-wants-more-transparency-in-food-sustainability-quality?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">+1<\/a><\/li>\n<\/ul>\n<p>\u8fd9\u79cd\u8f6c\u53d8\u610f\u5473\u7740\u54c1\u724c\u5fc5\u987b\u8d85\u8d8a \u201c\u5929\u7136 \u201d\u6216 \u201c\u6709\u673a \u201d\u7b49\u80a4\u6d45\u7684\u5ba3\u4f20\u3002 <strong>\u8bc1\u636e\u548c\u6e05\u6670\u5ea6\u5f88\u91cd\u8981<\/strong>.<\/p>\n<h3><strong>\u4e0e\u672c\u4e3b\u9898\u76f8\u5173\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5173\u952e\u8bcd<\/strong><\/h3>\n<p>\u4e3a\u786e\u4fdd\u8fd9\u7bc7\u6587\u7ae0\u5728\u641c\u7d22\u4e2d\u7684\u6392\u540d\u9760\u524d\uff0c\u5e76\u89e6\u53ca\u7f8e\u5bb9\u54c1\u724c\u3001CPG \u8425\u9500\u4eba\u5458\u548c\u6709\u610f\u8bc6\u7684\u6d88\u8d39\u8005\u7b49\u6b63\u786e\u53d7\u4f17\uff0c\u6211\u4eec\u5efa\u8bae\u56f4\u7ed5\u4ee5\u4e0b\u672f\u8bed\u8fdb\u884c\u6574\u5408\u548c\u4f18\u5316\uff1a<\/p>\n<ul>\n<li><strong>Z \u4e16\u4ee3\u7684\u6d88\u8d39\u884c\u4e3a<\/strong><\/li>\n<li><strong>\u6210\u5206\u900f\u660e\u5ea6<\/strong><\/li>\n<li><strong>\u6e05\u6d01\u7f8e\u5bb9\u8d8b\u52bf<\/strong><\/li>\n<li><strong>\u6e05\u6d01\u6807\u7b7e\u4ea7\u54c1<\/strong><\/li>\n<li><strong>\u53ef\u6301\u7eed\u4ea7\u54c1\u6210\u5206<\/strong><\/li>\n<li><strong>\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56<\/strong><\/li>\n<li><strong>\u9053\u5fb7\u548c\u900f\u660e\u54c1\u724c<\/strong><\/li>\n<li><strong>\u6210\u5206\u5b89\u5168\u95ee\u9898<\/strong><\/li>\n<li><strong>\u6e05\u6d01\u65e0\u6bd2\u914d\u65b9<\/strong><\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e0e\u884c\u4e1a\u62a5\u544a\u548c\u641c\u7d22\u610f\u5411\u6570\u636e\u663e\u793a Z \u4e16\u4ee3\u6b63\u5728\u79ef\u6781\u641c\u7d22\u7684\u5185\u5bb9\u76f8\u543b\u5408\u3002.<\/p>\n<h3><strong>\u54c1\u724c\u7684\u8425\u9500\u542f\u793a<\/strong><\/h3>\n<p>\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u8ba4\u771f\u5bf9\u5f85 <em>\u6293\u4f4f Z \u4e16\u4ee3\u7684\u5fe0\u8bda\u5ea6<\/em>, \u4ee5\u4e0b\u662f\u6700\u8fd1\u7684\u7814\u7a76\u7ed3\u679c\uff1a<\/p>\n<ol>\n<li><strong>\u5c06\u6210\u5206\u900f\u660e\u5ea6\u653e\u5728\u6700\u524d\u9762\u548c\u4e2d\u5fc3\u4f4d\u7f6e\u3002.<\/strong><\/li>\n<li>\u65e0\u8bba\u662f\u5728\u4ea7\u54c1\u9875\u9762\u3001\u6807\u7b7e\u8fd8\u662f\u535a\u5ba2\u4e0a\uff0c\u90fd\u8981\u6e05\u695a\u5730\u5217\u51fa\u5e76\u89e3\u91ca\u6210\u5206\u9009\u62e9\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002.<\/li>\n<li><strong>\u6559\u80b2\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u3002.<\/strong><\/li>\n<li>Z \u4e16\u4ee3\u5e0c\u671b\u4e86\u89e3\u80cc\u666f\u60c5\u51b5\uff1a\u4e3a\u4ec0\u4e48\u67d0\u79cd\u80bd\u6709\u52a9\u4e8e\u76ae\u80a4\u5065\u5eb7\uff0c\u4e3a\u4ec0\u4e48\u9009\u62e9\u67d0\u79cd\u690d\u7269\u63d0\u53d6\u7269\uff0c\u91c7\u8d2d\u5982\u4f55\u5f71\u54cd\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/li>\n<li><strong>\u7528\u8bda\u5b9e\u7684\u65b9\u5f0f\u8bb2\u6545\u4e8b\u3002.<\/strong><\/li>\n<li>\u4ee5\u900f\u660e\u7684\u65b9\u5f0f\u5ba3\u4f20\u9053\u5fb7\u91c7\u8d2d\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u627f\u8bfa\u548c\u751f\u4ea7\u5b9e\u8df5\u3002.<\/li>\n<li><strong>\u5c31\u5730\u53d6\u6750\u3002.<\/strong><\/li>\n<li>\u793e\u4ea4\u5e73\u53f0\uff08\u5c24\u5176\u662f TikTok \u548c Instagram\uff09\u5728\u53d1\u73b0\u548c\u6559\u80b2\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff0c\u56e0\u6b64\u6210\u4e3a\u4ee5\u6210\u5206\u4e3a\u91cd\u70b9\u7684\u5185\u5bb9\u7684\u91cd\u8981\u6e20\u9053\u3002. <a href=\"https:\/\/www.prweb.com\/releases\/beautys-next-big-challenge-to-win-over-gen-zrevieves-report-shows-how-302399445.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">PRWeb<\/a><\/li>\n<\/ol>\n<h3><strong>\u6700\u540e\u7684\u601d\u8003\uff1a\u900f\u660e\u4e0d\u662f\u8d8b\u52bf\uff0c\u800c\u662f\u671f\u671b<\/strong><\/h3>\n<p>\u5f53\u4eca\u7684\u6d88\u8d39\u73af\u5883\u8981\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u529f\u6548\uff0c\u8fd8\u8981\u6c42 <strong>\u771f\u76f8\u4e0e\u900f\u660e\u5ea6<\/strong>. .\u5bf9\u4e8e\u5728\u65e0\u9650\u83b7\u53d6\u4fe1\u606f\u7684\u73af\u5883\u4e2d\u6210\u957f\u8d77\u6765\u7684\u4e00\u4ee3\u4eba\u6765\u8bf4\uff0c\u6a21\u68f1\u4e24\u53ef\u7684\u4fe1\u606f\u8ba9\u4eba\u96be\u4ee5\u63a5\u53d7\u3002\u90a3\u4e9b\u91c7\u7528\u6210\u5206\u524d\u536b\u7684\u6545\u4e8b\u8bb2\u8ff0\u548c <em>\u6709\u610f\u4e49\u7684\u900f\u660e\u5ea6<\/em> \u4e0d\u53ea\u662f\u9500\u552e\u4ea7\u54c1\uff0c\u800c\u662f\u5efa\u7acb\u5ba2\u6237\u7684\u7ec8\u8eab\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<p>\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover why 81% of Gen Z consumers care deeply about ingredient transparency and how clean beauty brands can adapt to the demand for ethical, sustainable, and honest formulations in 2026.<\/p>","protected":false},"author":5,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"81% of Gen Z Consumers Care About Ingredients | Clean Beauty","rank_math_description":"Discover why 81% of Gen Z consumers care deeply about ingredient transparency and how clean beauty brands can adapt to the demand for ethical, sustainable, and ","rank_math_focus_keyword":"Gen Z ingredient transparency","footnotes":""},"categories":[],"tags":[],"class_list":["post-2067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/posts\/2067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/comments?post=2067"}],"version-history":[{"count":2,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/posts\/2067\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/posts\/2067\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/media?parent=2067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/categories?post=2067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qyonz.com\/zh_cn\/wp-json\/wp\/v2\/tags?post=2067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}